Celebrities support youth charities’ money management programme launch

Money for life launches with celeb endorsement

Stars of music, entertainment, sport, and dance speak out for young people at launch of UK Youth’s Money for Life.


A host of famous faces have spoken out in support of young people’s charity, UK Youth’s new Money for Life programme. Ashley Banjo (Diversity), Trevor Nelson (BBC Radio 1 & 2), Dina Asher-Smith (Rio 2016 medalist), and JJ Hamblett (Union J), all appear in a new video campaign released today to mark the launch of the pioneering initiative, which helps young people take control of their personal finances.


Research published by Money Advice Service last month identified that while over two thirds of young adults (69%) say they have financial goals, most of them don’t have a plan to reach them. This lack of financial planning could mean that many young adults may fall short of achieving their aspirations.


Money for Life, which is delivered in partnership with The Mix and is funded by Lloyds Banking Group, aims to inspire a generation to make the most of their money. The three year programme comprises of a new online resource hub, where young people can find expert money advice, online training, supportive forums and a crisis helpline. The programme also offers face-to-face peer education training to provide practical Money Masterclasses to young people across the UK. Finally a new savings app will launch next month that offers various tools to support financial education.


From empowering young people to feel confident and start talking openly about money to providing high-quality training and crucial support systems; Money for Life equips 16-25 year olds across the UK with the knowledge, life skills and provision needed to manage their money.


The launch campaign features video interviews with all the participating celebrities, sharing their personal stories about money, including their worst money mistakes.


Diversity’s Ashley Banjo said: “I would have loved for there to have been a rule book or a guide to say to me ‘this is the way to look after your money’, so when I started to achieve success in my career I was ready for it. Money for Life is a great way to make the most of your money, whether you’re starting out or you’re already on your own career path.”


Meanwhile, JJ Hamblett of pop band Union J said: “It’s so hard for young people right now, with nearly one million people under 25 out of work and education, and the average student debt has increased drastically in recent years. And for many of our amazing fans owning a house seems like an impossible dream. Money for Life can make a real difference to young people to take control of their personal finances today, and build for a brighter tomorrow.”


UK Youth’s CEO, Anna Smee said: “Young people face a difficult transition towards independent living as they start to manage money day to day and make critical financial decisions about their future. Their financial capability during this transition can have a big impact on their resilience and wellbeing in their adult lives.


“This exciting three year programme between UK Youth, The Mix and Lloyds Banking Group will enable us to engage thousands of young people across the UK and empower them with good money management skills while supporting them across their social development journey to help them positively transition into adulthood.”


To find out more check out www.moneyforlife.org.uk and @MoneyForLifeUK today, and take control of your own financial life.


Notes to Editors:

To view the videos, please visit Money for Life’s YouTube channel and follow @MoneyForLifeUK on Facebook, Twitter and Instagram.


About Money for Life

Money for Life is a three-year programme inspiring a generation to make the most of their money. From empowering 16-25 year olds to feel confident and start talking openly about money to providing high-quality training and crucial support systems; Money for Life equips young people across the UK with the knowledge, life skills and provision needed to manage their money.

The innovative new campaign, delivered by UK Youth in partnership with The Mix, is a refreshed version of Lloyds Banking Group’s previous award-winning Money for Life programme.


About UK Youth

UK Youth is the largest national body for the youth sector, delivering informal education opportunities for young people aged 9-25 years old across the UK. Our Vision is for every young person to become a positive force for change in their own life, and the lives of others, whatever their background or circumstance. We achieve this through innovative national training programmes, awards and outdoor learning activities.

Through our network of youth development organisations in England, Scotland, Wales and Northern Ireland we empower over 700,000 young people to make a successful transition from childhood to adulthood with the capabilities they need to become happy, healthy, valued members of the community, fully equipped to access employment and achieve their aspirations.
To find out more about UK Youth please visit www.ukyouth.org


About Lloyds Banking Group’s previous Money for Life programme

From 2010 to 2015, Lloyds Banking Group’s previous Money for Life programme comprised of two key elements: a Challenge, which offered a thousand £500 grants to help young people understand money management, and a set of Qualifications (delivered to 4,000 people), helping those who support other young people to understand how to provide peer money management education.

You can read more about Lloyds Banking Group’s previous Money for Life activities online.


About Lloyds Banking Group

Lloyds Banking Group has a combined history that stretches back more than 300 years and a heritage of making a difference within its communities that spans many decades. In 2015 Lloyds Banking Group invested £64m in community programmes, including £17m to our charitable Foundations. Driven by its desire to give back to the communities in which it operates, the Group supports a wide range of ground breaking programmes.

In March 2016, the Group updated its Helping Britain Prosper Plan (the Plan), setting out three separate and significant public commitments to do even more to help address some of the big issues facing and the people, businesses and communities of Britain today.

To find out more about Lloyds Banking Group’s commitment to Help Britain Prosper, please visit www.lloydsbankinggroup.com/ProsperPlan


About The Mix

The Mix is a free, confidential information and support service for under 25s, helping over 2 million young people in the UK each year.

Whatever issue a young person is facing, The Mix is always there for them – online, over the phone or via social media. It connects young people to experts and their peers to talk about everything from money to mental health, from homelessness to jobs, from break-ups to drugs.

Today’s young people face an unprecedented range of challenges. They are possibly the first generation worse off in physical and emotional terms than their parents. The Mix’s mission is to ensure that every young person can make informed choice about their wellbeing – wherever and whenever they are: www.themix.org.uk

Latest News